November 9, 2023
AirSwift Selects Maxamation to Multiply Revenue Opportunity

Aviator Insights first customer sets off on revenue management journey

SYDNEY, NSW – November 7th, 2023 – Maxamation, an independent provider of cloud-based revenue management software, today announced that Philippine regional airline AirSWIFT has selected Maxamation to provide its foray into revenue management. AirSWIFT is the launch customer of Maxamation’s new Aviator Insights solution, which enables smaller airlines to maximise revenue from every flight and provides easy entry into the revenue management discipline.

Designed for small airlines and those new to revenue management, Aviator Insights enables airlines like AirSWIFT to track current sales and revenue performance across the entire network, specific routes, and competitor fares. With Aviator Insights, commercial teams have all the information they need to understand demand, sales, yield, costs, and profitability on all future and departed flights. As a result, airlines can create new sales strategies with a high degree of accuracy and react quickly to ever-changing market conditions through inventory adjustment.

  • Visualizes network-wide sales and revenue performance on the Network Dashboard
  • Features comprehensive reporting
  • Analyses competitor actions
  • Scans all future flights and alerts teams to the flights that need inventory adjustment
  • Provides an easy upgrade path to the full-feature Aviator suite

With new aircraft arriving soon, AirSWIFT wanted to maximize the revenue opportunity from the capacity increase by addressing the revenue potential of every flight,” said Szin-yi Leong, COO Maxamation. “Easy to adopt and with a low barrier to entry, Aviator Insights provides clear and accurate commercial data, allowing airlines to make decisions with certainty. It’s the perfect solution to kick-start AirSWIFT’s revenue optimization journey, and it’s great to have them as our launch customer.”

Aviator Insights integrates with all major PSS systems.

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About Maxamation

Maxamation is a global IT provider to the Airline industry, providing cloud-based Revenue Management. Aviator provides airlines with the ability to maximise flight revenue with an easy-to-deploy, stable, powerful system that delivers proven revenue results.

Maxamation is headquartered in Sydney, Australia, with support centres and experienced Revenue Management experts in Asia, South Africa, Europe, and North America. The company was founded in 1997. Aviator has continually evolved with the cloud-enabled solution now being rolled-out across all forty existing customers, bringing state-of-the-art technology to underpin the revenue management solution.

About AirSwift

AirSWIFT is owned by the Ayala Group, a Philippine conglomerate. It is a “boutique” airline and offers scheduled flights linking destinations where the Ayala Group has resort complexes to major Philippine cities. Flights connect the popular tourist region of El Nido on Palawan Island with Manila, BusuangaCaticlanCebuClark, and Panglao. The carrier also offers direct flights from Manila Ninoy Aquino to Busuanga, Sicogon, and Tablas.

Public Relations Contact Details:
Klara Koubova
T: +61 2 9696 0600

Notes to the Editor

AirSWIFT is expecting delivery of the brand-new ATR aircraft by December 2023. The new aircraft will join AirSWIFT’s existing pair of ATR72-600s and two ATR42-600s.

CEO Alfonso Reyes said the extra aircraft, along with working the existing fleet harder, will allow the carrier to increase its weekly seat capacity by 30% by the end of the year.

He says this is a response to the strong demand for travel. Reyes also expects average passenger loads to increase to 82% by December. This compares with the average pre-pandemic passenger loads of 73%.

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