Rex, Australia’s best regional airline, choose Aviator for Revenue Management

Rex Airlines, Wagga, 18 July 2023

Rex Aviator Training June 2023 photo

(Pictured from the left are Gary Felton and Fiona Li from Maxamation and from Rex Bill Robertson, Brett Hill, Warrick Lodge, Collin Fahey, Jed Davies, Edwin Ho.)

Rex Airlines has once again been awarded the Skytrax Best Regional Airline while also scoring the best on-time performance of any major Australian carrier. Behind the scenes Rex are making technological advances on multiple fronts and have just commenced using the latest web-based Aviator revenue management system.

With a comprehensive network serving 58 destinations with 67 aircraft, Rex need a full featured revenue management system to truly manage their inventory and to provide the best possible results for the airline. The Rex 737 fleet services key Australian metropolitan routes, while the Saab fleet extends the network to regional centres across every state in Australia. This expansive network allows Rex to deliver exceptional through-fares between regional centres connecting via Sydney, Melbourne, Adelaide, Brisbane and the Gold Coast.

Warrick Lodge is the Rex G.M. Network Strategy:

‘We have been an Aviator customer for more than 20 years and have always appreciated the great partnership with the Aviator team. This new browser-based Aviator system takes things to the next level with efficiency and productivity gains which is critically important as we continue to expand our domestic 737 network in what is a highly competitive marketplace.’

Peter Brewer is the Maxamation CEO:

We are excited to deliver the new browser-based Aviator technology to our good friends at Rex. Our Aviator training team, including Gary Felton and Fiona Li, enjoyed Rex’s warm hospitality in Wagga while working through all the powerful new Aviator features. We are certain that the Rex RM team will seize every revenue opportunity that the new Aviator brings them.

Notes to the Editors:

Maxamation is a global IT provider to the Airline industry, providing cloud-based Revenue Management. Aviator provides airlines with the ability to maximise flight revenue with an easy-to-deploy, stable, powerful system that delivers proven revenue results.

Maxamation is headquartered in Sydney, Australia, with support centres and experienced Revenue Management experts in South Africa, Europe, Asia and North America. The company was founded in 1997. Aviator has continually evolved with the cloud-enabled system now being rolled out across all 40 of Maxamation’s existing customers, bringing state-of-the-art technology to underpin the revenue management solution.

Public Relations Contact Details:

Klara Koubova
T: +61 2 9696 0600

Rex has a long airline history, serving six states across Australia. More recently REX has expanded its’ fleet to include B737’s, to compete directly against Qantas and Virgin on the major routes.

Rex Airlines initially offered regional flights from various bases across Australia using turboprop aircraft, but in March 2021 began flying between its bases using jet aircraft on flights between Melbourne and Sydney. Current domestic flights consist of destinations in Melbourne, Sydney, Brisbane, Canberra, Gold Coast and Adelaide, with flights to Hobart commencing in August 2023.

Rex has strong reputation for friendly service and has a key focus of on-time performance.

Public Relations Contact Details:

Michael Venus

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