When bookings slow, the temptation for airlines is often to make lower fares available. But is price really the problem? War, rising fuel prices and inflation are putting airlines and passengers under pressure at the same time. Airspace disruptions are changing...
One important question any airline needs to be able to answer when thinking about Airline Pricing and Revenue Management is “What’s my airline’s Commercial Strategy and how does this determine the actions required from the Airline’s Revenue Management department to...
Twenty years ago this week REX was formed with the merger of two iconic Australian airline brands, Hazelton and Kendell. Since 2002, Rex has established a reputation of reliability, affordability and trademark country hospitality. With a fleet of almost 70 aircraft...
Aviation Festival Asia 2022 during June 14 and 15th 2022. We are pleased that we had the opportunity to be part of the re-launch of the regions' most important aviation technology conference and exhibition. The Aviation Festival Asia was held in Singapore at the...
Whilst it remains crucial for Airline Revenue Management analysts to stay abreast of the latest travelling trends and patterns, it’s also becoming more and more critical to understand the latest psychology behind the so-called “Travelling Decision”. A recent PWC study...
As an experienced trainer of Aviator revenue management software, one of the important skills I have developed over the years is the ability to know when trainees are switching off. Many of you may have experienced trainers that love the sound of their own voice, and...
Airline Revenue Management and life have so much in common and vital lessons can be learned from Revenue Management which you can apply to your everyday life experiences. 1. Life, just like flights, is unpredictable. Despite dealing daily with unpredictable flights,...
I am one of the lead trainers of Aviator revenue management software and I live in Fiji. I want to share with you what it has been like living on a pacific island during COVID19 times over the past 15 months. Let me start by saying Fiji is predominantly a tourist...
Conducting RM training to a new client is a challenge in itself – new people, different level of RM knowledge and expertise, different markets meaning different challenges and/or strategies and finally the training often being held in a language that is not always the...
Fortunately, the crisis is busily subsiding with travel bans being lifted, and airlines resuming at least some of their normal schedules. Now, more than ever before, it’s crucial to be aware of where your market lies in comparison with pre-COVID levels and how you can...